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Zadik Zadikian’s Produce Haus – Collaborative Art Experience!

All Photos by Billy Bennight for The Los Angeles Beat

Zadik Zadikian, sculptor and installation artist had an impressive grand opening and group show at Produce Haus in late April featuring his own work with artist Andy Moses, Marjan Vayghan, KuBOKaloust GuedelRouzanna Berberian, Gary Brewer, Clayton Campbell, and Yvette Gellis. Produce Haus, formerly known as Zadik Zadikian Production Studios at the 7th Street Produce Market has 60 foot walls and 16 foot high ceilings with panoramic views of DTLA. It’s an exquisite space to take in large-scale works of art and massive installations that inspire and illuminate.

All of the above artist were in attendance with a smattering of VIP guest, art devotees and other artist. Art critic Peter Frank, Shana Nys Dambrot and Art Photographer Osceola Refetoff joined in the festivities as the crowd in the main room grew substantially.  Shana and Peter sat down to offer their insights and critiques of the work inside Produce Haus. Zadik’s gold work dominated the space while other areas represented various artist’s sensibilities and inspirations. The VIP reception was a fascinating exploration of the historic DTLA location reimagined and transformed by talented and brilliant works of art.

Photo Gallery after the Break

Zadikian’s work comes from an iconographic point of view to open up the mind to a larger point of view or perspective with a tone to inspire and illuminate. Art critic Peter Frank put it this way, “The…artists treat the wall as a site not for composing a mural, but for composing an expanded physical and aesthetic experience. The space is raw; the outside light and atmosphere penetrate it; but the work maintains its self-possession precisely by responding to the vagaries of space, light, and material.” For a more informed and insightful perspective you can visit art critic Shana Nys Dambrot’s article WALLS: A quest for immersive space in DTLA’s newest collaborative studio/project, PRODUCE HAUS on the direction and inspiration this collaborative work is coming from.

For the rest of the afternoon we succumb to the rather intoxicating beauty of this DTLA space – a 100-year-old building inside the colossal produce market that runs the full block from 7th Street to 8th Street in between Central and Alameda as the afternoon sun the color and perspective of the work to the end of the VIP party and the sun seeting over Los Angles. It was a rick opulent and satisfying experience that wont be quickly repeated.

 

 

Author: ninja
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